By Erica Lamberg, Correspondent (MyCentralJersey.com)
EDISON – In order to thrive in today’s economic climate, businesses must outpace their competition, provide a creative approach in their industry, and make their business message memorable. Alphagraphics — Edison provides comprehensive business and marketing solutions which may help businesses gain that competitive edge. “We provide full-service digital, offset and large format printing; design services; mailing and one-to-one marketing services; promotional products and digital archiving that can help create the buzz that’s key to building a small business into a successful, thriving enterprise,” said Bernice Venable, co-owner of the business.
She said that generally they offer a quick turnaround for most services, including mounted posters and banners. “This is great, particularly, for customers involved in trade shows, expos, etc.,” she said.
To maintain the integrity of work, jobs do not go into production without a signed proof, she said. “Believe it or not, we’re told, quite often, that a proofing stage is not necessarily a regular practice, elsewhere,” Venable said.
Venable, along with her spouse Carl, has owned this franchise business for 17 years. She said they like the advantage the franchise model offers: a tested model for implementation, groundwork in place to assist owners, proven marketing concepts and continuous support and training.