Titi Branch, who with her sister Miko was one of the cofounders of successful curl-care product line Miss Jessie’s, has passed away at 45, according to an obituary posted by NV Magazine. The Washington Post verified her death with a family friend, but could not independently confirm the magazine’s claim that Titi was found dead of an apparent suicide.
Miko and Titi started their pioneering New York salon, Miss Jessie’s, which specialized in natural hair, in 1997. After the launch of their Curly Pudding in 2004, the sisters saw explosive growth of their product line, and soon expanded into Target, Wal-Mart and other drugstore chains, and found a huge following from magazines including Allure and Essence, which touted the sisters’ approach to working with natural curl texture rather than trying to relax it.
Related articles about Tita Branch can be found here.