Starbucks Opens First U.S. Sign Language Store

By Rachel Siegel

The storefronts along Washington’s bustling H Street Northeast are lit up with familiar names and logos: Petco. Whole Foods. CVS.

There is also a Starbucks. Or, more specifically, S-T-A-R-B-U-C-K-S spelled out in the hand symbols of American Sign Language.

That fingerspelling is one way to spot the coffee giant’s first U.S. signing store, where 24 deaf, hard-of-hearing and hearing employees run the shop using ASL. The store debuts on Tuesday after being converted from a standard Starbucks location to make the design and technology more accessible. It’s a step, employees and advocates say, toward boosting employment opportunities for the deaf community while also immersing hearing individuals in deaf spaces. And it’s a show of support from one of the world’s largest corporate brands.

The store is just blocks from Gallaudet University, a 150-year-old institution and the world’s only university designed for deaf and hard-of-hearing students. The shop mirrors Starbucks’s first signing store, which opened in Kuala Lumpur, Malaysia, in 2016. Customers from the outside can spot “Starbucks” written out in fingerspelling beneath the main logo and on large table umbrellas. And on the inside, what may appear like any other Starbucks cafe has been specifically laid out and decorated to celebrate deaf culture.

Source: Washington Post

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